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Zynga Poker has officially launched Poker Dash, a new high-stakes, fast-paced game mode now live within the app. The feature marks a collaboration with actor and comedian Keegan-Michael Key, known for his work on Key & Peele.
In the new mode, Key serves as players’ “Inner Winner,” acting as an in-game voice encouraging confidence and bold decision-making at the tables. Zynga describes the character as representing the instinctive push to “go all in.”
Key said he enjoyed voicing the role, noting that players will hear his energetic commentary both in promotional campaign material and while actively playing the game.
Poker Dash itself pits five players against each other in real time across three progressive rounds. Only the quickest player to reach each round’s chip target advances, while the remaining four are sent back to round one.
Players who successfully navigate all three rounds can win up to 10 billion in-game chips, according to Zynga.
Yaron Leyvand, Executive Vice President of Mobile Games at Zynga, said the “Inner Winner” campaign is built around trusting instincts and playing to win, adding that Key’s personality matched the energy the company wanted for the promotion. The campaign includes several spots directed by Jody Hill through creative agency Caviar, featuring Key in character.
