This content was AI generated based on the original article published on https://www.pokernews.com/news/2026/09/alan-keating-hosting-poker-tournament-52457.htm. All credits for the original reporting belong to them.

Alan Keating, known for his appearances on Hustler Casino Live and High Stakes Poker, is hosting a poker tournament in San Francisco tonight with a buy-in of just $100. The event marks the launch of his first venture fund, Hero Call Ventures.

Unlike his usual high-roller cash games, this tournament is designed to be accessible, giving everyday players a chance to sit down with Keating without needing a six-figure bankroll.

Beyond the poker action, the event doubles as a pitch opportunity for entrepreneurs. A select group of founders will present their business ideas directly to Keating and the Hero Call Ventures team before the tournament begins.

Keating, who has spent years investing in startups, is now opening a fund to outside investors for the first time. Organizers describe the format as more relaxed than traditional pitch competitions, avoiding the panel-judge style seen on shows like Shark Tank.

The tournament itself features a distinctive scoring twist: players earn a point for every opponent they eliminate. At 8:30 p.m., those with the most points will be moved to Keating’s table for a chance to play directly against him.

Doors open at 6 p.m., with cards scheduled to go in the air at 7 p.m. Interested players can register online, where the event address is also listed.