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Lucas Jumalon, the newly crowned champion of the 2026 World Series of Poker (WSOP) $10,000 Main Event, has signed on as an ambassador for Poker Royalty. The 22-year-old, a recent Grand Canyon University graduate from Washington, claimed his first bracelet and a $10 million prize after leading the final table wire-to-wire.
Jumalon expressed gratitude for the opportunities poker has given him, telling PokerNews he feels thankful for the people and experiences the game has brought into his life.
By partnering with Poker Royalty, Jumalon signals his intention to remain active in the poker world rather than step away after his big win. The Las Vegas-based agency has long helped players secure sponsorships and ambassador roles since the early days of the Poker Boom.
In a statement, Jumalon said the deal represents a chance to be a genuine ambassador for the game, aiming to attract new players and showcase poker in a positive light. He credited Poker Royalty for its two-decade track record of representing top names in the sport.
Poker Royalty CEO Brian Balsbaugh praised Jumalon’s performance, highlighting his wire-to-wire chip lead against a field of 9,208 entrants and his $10 million victory at just 22 years old. Balsbaugh said the agency is honored to support him moving forward.
Jumalon joins a growing roster of poker talent represented by Poker Royalty, including Daniel Negreanu, Phil Hellmuth, Jeremy Becker, Alex Foxen, Kristen Foxen, Josh Arieh, and David Williams. The agency will manage his sponsorships, endorsements, appearances, and other brand partnerships going forward.
